Communicate the Goodyear technologies present in each tire in an unique way. The campaign from Leo Burnett Berlin should resonate to tire dealers and consumers. The ad ran over the EMEA region at tire dealers posters and magazines as well in some specific magazines.
Title: Wet-Grip
Category: Automotive
Client: Goodyear
Agency: Leo Burnett Berlin
Country: Germany
Chief Creative Officer: Andreas Pauli
Art Director: yigit unan
Copywriter: Mark-Marcel ...