Category: Entertainment & leisure
Brand: Grafa Sdn Bhd
Agency: McCann Erickson Malaysia
Country: Malaysia
Grafa, a cycling lifestyle retail outlet and cafe based in Kuala Lumpur, is the place to be for fixed gear enthusiasts and the cycling community. But what about the eager first-timers and those curious to know more? To welcome these visitors and the regulars, McCann Kuala Lumpur produced 'Lessons In Riding' a series of posters that educated ev...