Gui Ling Yuan Fang Tea Print Poophemisms 'Crayfish' by Y&R Johannesburg
The Print Ad titled Poophemisms 'Crayfish'
was done by Y&R Johannesburg advertising agency for Gui Ling Yuan Fang Tea in South Africa. It was released in May 2017.
Gui Ling Yuan Fang Tea: Poophemisms 'Crayfish'
Media
Released
May 2017
Posted
May 2017
Market
Industry
Agency
Creative Director
Chief Creative Officer
Creative Director
Art Director
Chief Creative Officer
Copywriter
Illustrator
Awards:
| Loeries Awards 2017 | ||
|---|---|---|
| Print Communication | Newspaper Advertising | Campaign Bronze |
| Print/outdoor & Out Of Home Crafts | Writing | Campaign Craft Certificate |
Credits & Description:
Gui Ling Yuan Fang Herbal Tea offers relief from constipation. Although it is a common ailment that many suffer from, no one wants to refer to it directly.
How can a tea brand that specializes in relieving occasional constipation make the topic less awkward? Enter Poophemism, a play on euphemisms. A series of humorous, whimsical phrases and accompanying illustrations that refer to the problem of constipation in an indirect, tongue in the cheek way thereby making light of an award topic...
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