Guinness Print, Outdoor Trois by BBDO Singapore

Trois
The Print Ad titled Trois was done by BBDO Singapore advertising agency for subbrand: Guinness Draught (brand: Guinness) in Singapore. It was released in Mar 2014.
Advertising campaign for Guinness

Guinness: Trois

Brand
Guinness Draught  (Guinness)
Media
Print, Outdoor
Released
March 2014
Posted
March 2014
Market
Singapore
Industry
Beers and Ciders
Agency
BBDO Singapore
Creative Director
Yee Wai Khuen
Copywriter
Theophilues Tan
Illustrator
Gary Lim
Copywriter
Nikhil Panjwani
Account Supervisor
Joe Braithwaite
Producer
Lee Anne Weldon
Copywriter
Pimwadee Lai
Account manager
Fiona Huang

Awards:

Asia Pacific Advertising Festival (AdFest) 2014
OUTDOOR LOTUSBEST OF BEVERAGESGOLD
The International ANDY Awards 2014
Out of homeBeverage - AlcoholBronze Campaign
Out of homeGraphic DesignSilver Campaign
One Show 2014
AdvertisingPrint craft / Art Direction - Single or CampaignMerit Pencil
AdvertisingCollateral / P.O.P. and In-store - CampaignMerit Pencil
DesignCollateral Design / Point of Purchase and In-Store - SeriesSilver Pencil
Cannes Lions, 2014
OUTDOOR LIONSOUTDOOR POSTER CRAFT: TRADITIONAL ILLUSTRATIONGold Lion Campaign
OUTDOOR LIONSIndoor Posters: Drinks (Alcoholic & Non-Alcoholic)Silver Lion Campaign
Clio Awards, 2014
PrintProduct/Service: PrintSilver
Out of HomeProduct/Service: PosterBronze
Print TechniqueTechnique: Art DirectionBronze
Spikes Asia, 2014
OutdoorINDOOR POSTER: DRINKS (ALCOHOLIC & NON-ALCOHOLIC)Silver Spike
PrintMAGAZINE: PRINT: DRINKS (ALCOHOLIC & NON-ALCOHOLIC)Gold Spike
Print & Poster CraftPOSTER (INDOOR): CRAFT: PRINT/POSTER: ILLUSTRATIONSilver Spike
Print & Poster CraftPOSTER (INDOOR): CRAFT: PRINT/POSTER: ART DIRECTIONSilver Spike
London International Awards 2014
PosterArt Direction CampaignGold Winners
PosterConsumer CampaignBronze Winners
PosterUse of Illustration CampaignSilver Winners
Cristal Awards, 2014
PRESSDRINKCRISTAL
OUTDOORDRINKCRISTAL
PRESSART DIRECTIONCRISTAL
OUTDOORART DIRECTIONCRISTAL
PRINT CRAFTILLUSTRATIONCRISTAL
Intercontinental Advertising Cup, 2014
Best of Products and ServicesBest of BeverageCup Winner
Best of MediaBest of OutdoorCup Winner
Best of AdmakingBest of CraftCup Winner

Credits & Description:

Title: QUATRE
Guinness Draft is now in a bottle. A new poster campaign for BBDO Singapore.
Category: Drinks, alcoholic
Client: Asia Pacific Breweries Singapore
Agency: BBDO Singapore
Country: Singapore
Chief Creative Officer: Ronald Ng
Creative Director: Yee Wai Khuen
Group Creative Director: Primus Nair
Copywriter: nikhil panjwani
Copywriter: Pimwadee Lai
Copywriter: Theophilues Tan
Art Director: gary lim
Producer: an...

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