GULAG History Museum Print Survivors, 3 by BBDO Moscow

Survivors, 3
The Print Ad titled Survivors, 3 was done by BBDO Moscow advertising agency for GULAG History Museum in Russia. It was released in Mar 2019.

GULAG History Museum: Survivors, 3

March 2019
October 2020
Creative Director
Chief Creative Officer


Cresta Awards 2020
Print DesignBrochure/PublicationGold
Print DesignArt Direction (any category)Silver
Caples Awards 2020
Branded Content-Bronze

Credits & Description:

Title of Entry: Survivors
Brand: GULAG History Museum
Product/Service: GULAG History Museum
Client: GULAG History Museum
Entrant Company: BBDO Moscow
Creative Agency: BBDO Moscow
Creative Director: Sergey Kozhevnikov
Art Director: Anastasia Kharitonova
Copywriter: Olga Lakhnova
Chief Creative Officer: Nikolay Megvelidze
Illustrator: Eldar Selimov, Konstantin Chirkov
BBDO Moscow: Aleksandra Spiridonova (Account Manager), Lily Kechina (Creative Awards Director)
Illustrators Pic-o-matic: Anastasia Danilova, Sofiya Yelovikova
Digital Lab: Ekaterina Moskvina (Producer), Anton Kuchin (Director)
GULAG History Museum: Anna Stadinchuk (Deputy Director for development), Daria Vinokurova (Graphic Designer)
GULAG History Museum: Timur Bulgakov (Script writer), Tatiana Polyanskaya (Senior Researcher), Nina Mikheeva (PR specialist)
CROS: Diana Raditsa (Account Manager)
CrosDigital: Tatyana Hildebrandt (Account Director), Rodion Tarasov (Creative Director), Anton Grigoriev (Producer)
Mint BBDO Group: Sergey Vereykin (Chief Executive Officer), Sofia Savelyeva (Account Director), Karolina Gladkova (Senior Project Manager), Aleksandr Kurbanov (Assistant)
Date of Release: 2019-03-17
Notes: The GULAG History Museum represents an approach of memorial museums, dealing with the history of the corrective forced labor camp system that served as an instrument of state repressive policy in the Soviet Union between the 1930s and the 1950s.
Nearly 20mln people were imprisoned in GULAG camps during mass repressions in USSR, 2mln died there. Nowadays the topic is almost not covered in mass media and the awareness of this black spot in history is terrifically low.
We want to resume it, and spread the knowledge among youth: always remember, never repeat.
We used comics as the most understandable and attractive format for youth.
Introducing SURVIVORS - graphic novels based on the stories of GULAG's victims.