Gymbox: Psycho Circuits

Credits & Description:

Challenge:In order to recruit customers against an aggressive expansion plan in a very competitive market, we were tasked to convince fitness fans that Gymbox are not just another ordinary gym. With their club-like atmosphere, alternative exercise classes and unique spaces they are anything but routine.
Solution: Taking a brave stance and making it clear exactly who Gymbox caters for, we focused on the most differentiating feature of Gymbox â its unique classes. We steered away from category conventions and used the language of regular gym goers and a post-gym euphoric photography style to create the outdoor campaign: New ways to break yourself.
Category: Entertainment & leisure
Brand: Gymbox
Media: Outdoor
Agency: Albion
Production: Albion
Country: United Kingdom
Executive Creative Director: Andy Cutbill
Creative Director: Debs Gerrard
Copywriter: Neil Ritson
Art Director: Stefan Van Zoggel
Photographer: Joey Lawrence
Designer: Kirk Watson
Designer: Chris Landry