Gymbox Print Rock The Barre by Albion London
The Print Ad titled Rock The Barre
was done by Albion London advertising agency for Gymbox in United Kingdom. It was released in Feb 2015.
Gymbox: Rock The Barre
Brand
Media
Released
February 2015
Posted
February 2015
Market
Industry
Agency
Creative Director
Executive Creative Director
Art Director
Copywriter
Photographer
Designer
Designer
Credits & Description:
Challenge:In order to recruit customers against an aggressive expansion plan in a very competitive market, we were tasked to convince fitness fans that Gymbox are not just another ordinary gym. With their club-like atmosphere, alternative exercise classes and unique spaces they are anything but routine.
Solution: Taking a brave stance and making it clear exactly who Gymbox caters for, we focused on the most differentiating feature of Gymbox â its unique classes. We steered away from catego...
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