Hellmann's: Fleshy Fungal Growths

Credits & Description:

Category: Food
Media: Print
Brand: Hellmann's
Agency: Ogilvy
Geo: United Kingdom
Advertising Agency: Ogilvy, London, UK
Hellmann’s Global Brand VP: Joanna Allen
Unilever Laundry & Foods Worldwide Managing Director: Stephane Orhan
Agency Account Supervisor: Alex Canthal
Agency Account Director: Hannah Gage
Agency: Ogilvy & Mather, London
Global Chief Creative Officer: Dede Laurentino
Creative Directors: Angus George/Johnny Watters
Copywriter: Joanna Osborne
Art Director: Joseph Paul
Executive Agency Producer: Mike Kerry
Agency Producer: Erin Bohanhealy
Head of Design: Dave Towers
Typographer: Dave Towers
Published: April 2017
Synopsis:
Hellmanns pays homage to the 'Food Pioneers'.
1/3: Every day, all over the world, people are eating squid. It’s so delicious. Especially crisp calamari straight from the grill dunked in mayo. Which is kind of surprising really, when you take a moment to think about how horrifying a raw squid actually looks. Which means the first person to ever eat a squid must have been a very brave soul indeed. And here, Hellmann’s is paying homage to that unsung food pioneer.
2/3: Every day, all over the world, people are eating mushrooms. They go with almost anything. Even slathered with ketchup as part of a good-old English breakfast. But have you ever considered a mushroom? They’re utterly hideous. Which means the first person to ever eat a mushroom must have been a very brave soul indeed. And here, Hellmann’s is paying homage to that unsung food pioneer.
3/3: Every day, all over the world, people are eating prawns. Millions of them. Billions even. They’re delicious. Especially in a mayo-slathered prawn cocktail. But have you ever looked at a prawn? They don’t exactly scream “eat me”. Which means the first person to ever eat a prawn must have been a very brave soul indeed. And here, Hellmann’s is paying homage to that unsung food pioneer.