Honda Print Keyboard by Y&R Sao Paulo

Keyboard
The Print Ad titled Keyboard was done by Y&R Sao Paulo advertising agency for subbrand: Honda BIZ (brand: Honda) in Brazil. It was released in Jul 2016.
Advertising campaign for Honda

Honda: Keyboard

Brand
Honda BIZ  (Honda)
Media
Print
Released
July 2016
Posted
July 2016
Market
Brazil
Industry
Cars
Agency
Y&R Sao Paulo
Executive Creative Director
Rui Branquinho
Creative Director
Rui Branquinho
Copywriter
Pedro Guerra
Art Director
Kleyton Mourao
Art Director
Daniel Salles
Copywriter
Samir Mesquita
Illustrator
Rodolfo Martins
Illustrator
Feppa Rodrigues

Credits & Description:

The idea is to compare the time people spend in traffic with the time they spend in some pleasurable activities – which are somehow politically incorrect.
Honda Biz is one of the most modern and youthful motorbikes of the market. The spirit of the brand, thus, is irreverent. It was not a coincidence that we chose to approach the subject with a provocative, politically incorrect bias.
Any advertising for this product has a broad reach. In markets where we invested in communication,...

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