Honda: Change Is Here

Credits & Description:

Media: Print
Category: Automotive
Client: Honda
Agency: Karmarama, London
Country: United Kingdom
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Adam Kean
Executive Creative Director: Dickie Connell
Executive Creative Director: Brian Williams
Creative Director: Adam Whitaker
Planner: David Killick, Max Richards
Synopsis:
Karmarama have produced a new campaign to celebrate the launch of Honda's marquee model the 10th Generation Civic. For many car manufacturers, their latest car model is just an adaptation of the older models. For Honda, every new Civic is seen as an opportunity for their world-renowned engineers to start from scratch and ensure the Civic is the most advanced car in its class. Comparing the new 10th generation Civic model alongside previous generations, the campaign titled 'Change is here' will run across printed direct marketing, digital and press showcasing that every generation of Civic has pushed what we come to expect from our cars forward.