Hoopla Donuts Print Hoopla Brand ID, 9 by Daughter Creative

Hoopla Brand ID, 9
The Print Ad titled Hoopla Brand ID, 9 was done by Daughter Creative advertising agency for Hoopla Donuts in Canada. It was released in May 2020.
Advertising campaign for Hoopla Donuts

Hoopla Donuts: Hoopla Brand ID, 9

Brand
Hoopla Donuts
Media
Print
Released
May 2020
Posted
May 2020
Market
Canada
Industry
Grocery and Other foods, Fast food outlets & restaurants
Agency
Daughter Creative

Credits & Description:

Client: Hoopla Donuts
Agency: Daughter Creative
Advertising Agency: Daughter Creative, Calgary, Canada
Country: Canada
Published: May 2020
Synopsis:
Calgary coffeehouse mainstay Phil & Sebastian was launching a donut brand and they needed a name and a visual identity as delicious as the product. We started with the name Hoopla; good times and a bit of mischief. From there we created a custom typeface; vibrant quarter and half circles in colours that conjure donut flavours like Mango Toasted Coconut, Passion Fruit and Raspberry Rose. The Hoopla team had initially intended to start with a soft launch, but the city-wide fervour resulted in around the clock line-ups, social media frenzy, and their team of bakers working 24 hour shifts. The eye-catching boxes quickly became the go-to accessory for the suit and tie crew, launching sales beyond the projected target by more than five times. In fact, donut demand was so high Hoopla expedited their expansion plan, launching their two additional locations early.