Hornbach: Hornbach

Credits & Description:

Brand HORNBACH AG
Entrant HEIMAT BERLIN
HEIMAT Berlin, Germany Entrant Company
HEIMAT Berlin, Germany Idea Creation
MARKENFILM Berlin, Germany Production
MEDIAPLUS Munchen, Germany Media Placement
PLAY MEDIA Berlin, Germany Additional Company
Guido Heffels HEIMAT, Berlin Art+Copy
Felix Pfannmüller HEIMAT, Berlin Art
Marlon Fischer HEIMAT, Berlin Copy
Matthias von Bechtolsheim HEIMAT, Berlin Managing Director
Maik Richter HEIMAT, Berlin Managing Director
Tim Holtkötter HEIMAT, Berlin Management Supervisor
Kimberly Schwarck HEIMAT, Berlin Account Manager
Franziska Lequen HEIMAT, Berlin Account Manager
Sascha Jörres HEIMAT, Berlin Art Director
Marco Bienek HEIMAT, Berlin Art Director
Mo Sadeghi HEIMAT, Berlin Copywriter
Teresa Guggenberger HEIMAT, Berlin Copywriter
Charlotte Kühn HEIMAT, Berlin Producer
Sigurd Larsen Sigurd Larsen Design & Architecture Designer
Entry Summary
The German DIY-market is extremely competitive – especially when it comes to winning the affection of customers. Therefore, DIY and gardening superstore HORNBACH is always searching for new ways to anticipate social developments and transform them into stories. In a world where people are willing to stand in line for days for the newest, insanely expensive hype product, HORNBACH created a design it-piece that cannot simply be bought. Instead, the WERKSTÜCK 001 Lounge Chair, designed by Danish designer Sigurd Larsen, can only be built. From scratch. With nothing but your bare hands.
Reaching peak exclusivity, the chair made strictly of materials out of HORNBACH's vast product range is a tribute to our customers' own capability, realized through the dedication of true DIY-ers:
Designed by Sigurd Larsen. Built by you.