Hornbach: WERKSTÜCK Edition 002, 3

Credits & Description:

Title of Entry: HORNBACH "WERKSTÜCK Edition 002"
Brand: HORNBACH
Product/Service: HORNBACH DIY Store
Client: HORNBACH
Entrant Company: HEIMAT, Berlin
Creative Agency: HEIMAT, Berlin
Creative Director: Marlon Fischer
Creative Director: Felix Pfannmüller
Art Director: Sascha Jörres
Designer: Yo Shimada
Designer: Tato Architects
Copywriter: Teresa Guggenberger
Chief Creative Officer: Guido Heffels
Chief Creative Officer: Matthias Storath
Account Executive: Tim Holtkötter, Philippe Brandt
Account Manager: Franziska Lequen
Art Buying / Creative Services: Carola Storto
Social Media Manager: Heiko Ritt
Managing Director: Matthias von Bechtolsheim, Maik Richter
Book Design Agency: Hort, Eike König
Book Photography Agency: Haw-Lin Services
Production (carpenter): Woodboom GmbH (Tischlerei)
Production Company: Bentele Becker Bewegtbild GmbH | HEIMAT, Berlin
Sound Production Company: Loft Tonstudios Berlin GmbH
Date of Release: 2019-01-09
Notes: European DIY store HORNBACH is a brand that only truly comes alive with the help of its customers. The HORNBACH Werkstück Edition takes this ethos to the next level. Together with prestigious Japanese designer Yo Shimada, HORNBACH released the Utsuri Table. A unique design piece that you can’t buy. You have to build it yourself. A foldable table designed to fit the lives of a target group that is faced with scarcity of living space. The table was published in the form of a book and presented in a box. Complete with stories about the design and materials used. HORNBACH’s mission became more feasible and tactile – with every step of the construction manual. And brought design back into people’s hands. The Utsuri Table. Designed by Yo Shimada. Built by you.