When kids play with HOT WHEELS , they don’t perceive them as just toys. Kids imagine that they were driving a “real car” in the city. In their imagination, all objects will transform into buildings as if they were driving around the city.
Brand: Hot Wheels
Media: Print
Category: Games & Toys
Agency: JWT
Geo: Thailand
Hot Wheels: Living Room City
Advertising Agency: JWT, Bangkok, Thailand
Global Chief Creative Officer: Matt Eastwood
Chief Crea...