HP Print CMY is the new black by Habetzefer Tel-Aviv

CMY is the new black
The Print Ad titled CMY is the new black was done by Habetzefer Tel-Aviv advertising agency for HP in Israel. It was released in Sep 2017.

HP: CMY is the new black

September 2017
September 2017
Art Director
Art Director

Credits & Description:

Category: Electronics, Technology
Media: Print
Brand: HP
Agency: Habetzefer
Geo: Israel
Advertising School: Habetzefer Advertising School, Tel-Aviv, Israel
Art Directors / Copywriters: Arnold Bakshayev, Alona Massasa
Published: September 2017
The letter K in CMYK, represents the black ink. Not many people know that a deeper black could be achieved with a combination of CMY inks only.
CMY only - no key printing

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