Brand: MacMillan
Media: Outdoor
Category: Recreation & Leisure
Agency: McCann
Geo: Canada
HR MacMillan Space Centre: Venus
Vancouver’s HR MacMillan Space Centre recently launched a summer campaign with the tagline Like Nothing on Earth. The goal: to remind locals and tourists alike of the wonders of the cosmos. And, of course, drive traffic to the attraction. The radio features Christopher Gaze, of Bard on the Beach fame, and uses real sounds of space as recor...