Humboldt Redwood Print The Obvious Choice, 5 by barrettSF

The Obvious Choice, 5
The Print Ad titled The Obvious Choice, 5 was done by barrettSF advertising agency for Humboldt Redwood in United States. It was released in Aug 2017.
Advertising campaign for Humboldt Redwood

Humboldt Redwood: The Obvious Choice, 5

Brand
Humboldt Redwood
Media
Print
Released
August 2017
Posted
August 2017
Market
United States
Industry
Manufacturing
Agency
barrettSF
Executive Creative Director
Jamie Barrett
Creative Director
Todd Eisner
Senior Art Director
Byron Wages
Senior Copywriter
Phil Fattore

Credits & Description:

Media: Print
Campaign Title: The Obvious Choice
Client: Humboldt Redwood
Director, Marketing: Jessica Hewitt
Marketing Manager: Amber Lucas
Marketing Coordinator: Stephanie Moret
Advertising Agency: barrettSF, San Francisco, CA (USA)
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Sr. Art Director: Byron Wages
Sr. Copywriter: Phil Fattore
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Supervisor: Lyndsey Sotwick
Description
Humboldt Redwood is the largest supplier of redwood in California. This year they wanted to target specifiers (the people who select building materials for construction projects) to educate them on why redwood timbers were the ideal building material compared to other types of wood. We created a print campaign for trade publications popular among the specifier audience that focused on the many reasons why redwood timbers are “the obvious choice” when it comes to choosing building materials.