Hypo Print Wring by Noah's Ark Lagos

Wring
The Print Ad titled Wring was done by Noah's Ark Lagos advertising agency for Hypo in Nigeria. It was released in Feb 2018.
Advertising campaign for Hypo

Hypo: Wring

Brand
Hypo
Media
Print
Released
February 2018
Posted
February 2018
Market
Nigeria
Industry
Washing powders & Detergents
Agency
Noah's Ark Lagos
Chief Creative Officer
Lanre Adisa
Executive Creative Director
Abolaji Alausa
Creative Director
Yemi Arawore
Art Director
Olumaiye Aladeniji
Creative Director
Maurice Ugwonoh
Art Director
Sodiq Sheu
Copywriter
Kunle Omope
Copywriter
OnyeKachi Uju Sarah

Credits & Description:

Category: House, Garden
Media: Print
Brand: Hypo
Agency: Noah's Ark Creative
Geo: Nigeria
Advertising Agency: Noah's Ark Communications, Lagos, Nigeria
Chief Creative Officer: lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Directors: Maurice Ugwonoh, Yemi Arawore
Art Directors: Aladeniji Olumaiye, Sheu Sodiq
Copywriters: Kunle Omope, OnyeKachi Uju Sarah
Account Executives: Emmanuella Nnadozie, Maria Omole, Anita Erhirhe
Digital Executives: Yomi Alake, Catherine Ogwuru
Photographer / Production House: Underdog Productions
Published: February 2018
Synopsis:
Women are increasingly questioning the traditional roles that have been assigned to them in the society, but on the other hand, there are still some things that are considered a taboo for men.
Our Pure love challenge attempts to question one of those "taboos". By challenging men to wash the under garments of their lovers during the valentine season, we further deepen Hypo's narrative as a brand that keeps questioning conventions.
Spread love beyond the bedroom