Iddera Print Scars of Love, 2 by The Hook Creative Agency Lagos
The Print Ad titled Scars of Love, 2
was done by The Hook Creative Agency Lagos advertising agency for Iddera in Nigeria. It was released in Mar 2020.
Iddera: Scars of Love, 2
Brand
Media
Released
March 2020
Posted
April 2020
Market
Industry
Credits & Description:
Client: Iddera
Agency: The Hook Creative Agency
Advertising Agency: The Hook Creative Agency, Lagos, Nigeria
Published: March 2020
Country: Nigeria
Synopsis:
To celebrate the scars of love on Mother's Day. We decided to give moms a platform to talk about how they feel about their bodies, the flabby newly designed tummies, post-pregnancy. We organized a photoshoot and interviewed three moms, two of whom gave birth to their kids through a c-section and the other, naturally. They all complained bitterly about their bodies but were far from hesitant to embark on the journey all over again if they ever had to because as far as they were concerned, it was absolutely worth it.