IKEA Print, Digital IKEA Frakta Balenciaga by Acne Stockholm

IKEA Frakta Balenciaga
The Print Ad titled IKEA Frakta Balenciaga was done by Acne Stockholm advertising agency for IKEA in Sweden. It was released in Apr 2017.
Advertising campaign for IKEA

IKEA: IKEA Frakta Balenciaga

Brand
IKEA
Media
Print, Digital
Released
April 2017
Posted
April 2017
Market
Sweden
Industry
Plastic bags, Containers, Packaging & Wrapping, Department Stores & Shopping Malls
Agency
Acne Stockholm
Creative
Tiago Pinho
Creative Director
Johan Holmgren
Creative
David Aronson
Creative
Isaac Bonnier
Creative
Joel Lindblad
Photographer
Anders Kylberg

Credits & Description:

IKEA's tongue in cheek response to Balenciaga's blue bag.It's not everyday you hear about a world-renowned fashion house copying the design of a blue plastic bag. So when Balenciaga did just that, IKEA put together a swift response giving customers some "tips"on how to know that their FRAKTA blue bag is the real deal. So if you by any chance happen to pick up a blue $2,145 designer bag instead of its rustling $0.99 source of inspiration by accident don't claim that you weren't informed.
Media: Print/ Interactive
Category: Home appliances & furnishings
Client: Ikea
Agency: Acne
Production: Acne
Country: Sweden
Client: Morten Kjaer
Creative Director: Johan Holmgren
Creative: Tiago Pinho
Creative: Isaac Bonnier
Creative: Joel Lindblad
Creative: David Aronson
Photographer: Anders Kylberg