Category: Retail Services
Media: Digital
Brand: IKEA
Agency: Kijamii
Geo: Egypt
Advertising Agency: Kijamii, Cairo, Egypt
Creative Team: Ahmed Moheeb, Nadine Hesham
Art Director: Ahmed Moheeb
Senior Copywriter: Nadine Hesham
Photographer: Ahmed Tarek Bayoumi
Published: October 2016
Description: The main rationale behind the campaign is building on how people would fall asleep wherever they are when they're feeling tired, but that ...