ING Direct Print, Digital BACK TO 99 by OgilvyOne Madrid

BACK TO 99
The Print Ad titled BACK TO 99 was done by OgilvyOne Madrid advertising agency for ING Direct in Spain. It was released in Jun 2018.

ING Direct: BACK TO 99

Awards:

Caples Awards 2019
Direct Mail B to C-Finalist
Digital B to C-Bronze
Innovation-Silver

Credits & Description:

Agency: Ogilvy
Client:I NG DIRECT
Product: ING DIRECT
Title: BACK TO 99
Media: Online Media
Country: Spain
Date Of Campaign: 25/06/2018
Background:
As it does every year, ING wishes to celebrate its anniversary in a very special way and therefore increase its customers’ positive sentiment towards the bank.
Idea:
ING Bank's more than 3,000,000 customers.
Results:
How did it work? Very simple. When paying, the BACK...

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