ING Direct: BACK TO 99

Credits & Description:

Agency: Ogilvy
Client:I NG DIRECT
Product: ING DIRECT
Title: BACK TO 99
Media: Online Media
Country: Spain
Date Of Campaign: 25/06/2018
Background:
As it does every year, ING wishes to celebrate its anniversary in a very special way and therefore increase its customers’ positive sentiment towards the bank.
Idea:
ING Bank's more than 3,000,000 customers.
Results:
How did it work? Very simple. When paying, the BACK TO 99 card identified the product’s current value, calculated its price increase over the last 19 years (between 1999 and 2018) and subtracted that sum from the amount charged to the account.