iPhone: iPhone

Credits & Description:

Brand APPLE
Entrant TBWA\MEDIA ARTS LAB LOS ANGELES
TBWA\Media Arts Lab Los Angeles, USA Entrant Company
TBWA\Media Arts Lab Los Angeles, USA Idea Creation
OMD USA Los Angeles, USA Media Placement
Brent Anderson TBWA\Media Arts Lab Chief Creative Officer
JD Jurentkuff TBWA\Media Arts Lab Group Creative Director
Greg Greenberg TBWA\Media Arts Lab Creative Director
Paul Wysocan TBWA\Media Arts Lab Associate Creative Director
Matt Even TBWA\Media Arts Lab Senior Art Director
Anna Haro TBWA\Media Arts Lab Print Producer
Entry Summary
Magazines are inherently a visually gripping medium and the front and back cover are the most coveted placements on them. While brands have always advertised on the back covers of magazines, iPhone 7 Plus went where no smartphone camera has gone before: the front cover of major publications around the world. Apple has always existed at the cross section of technology and liberal arts. This campaign put powerful technology in the hands of top notch photographers to create beautiful covers that proved the quality of the iPhone 7 Plus camera through their output.