Irish Rail: Irish Rail

Credits & Description:

Media: Outdoor
Category: Travel, transport & tourism
Client: Iarnród Éireann
Agency: Publicis Dublin
Country: Ireland
Creative Director: Carol Lambert
Art Director: Neil Hanratty
Copywriter: Peter Dobbyn
Illustrator: The Red Dress
Business Director: Jimmy Murphy
Account Director: Karen Austin
Designer: James Kelleher
Client: Stephen Murray
Client: Charlotte Tucker
Synopsis:
Publicis Dublin creates a series of nostalgic print executions as part of their campaign strategy to encourage families to rediscover the joy of the train. Working closely with the team in Iarnród Éireann, the agency used a mid-century illustration and typography style and alongside a modern representation of today’s passengers.