Islandsbanki Print You Better Run, 3 by Brandenburg

You Better Run, 3
The Print Ad titled You Better Run, 3 was done by Brandenburg advertising agency for Islandsbanki in Iceland. It was released in Jul 2018.
Advertising campaign for Islandsbanki

Islandsbanki: You Better Run, 3

Brand
Islandsbanki
Media
Print
Released
July 2018
Posted
March 2020
Market
Iceland
Industry
Sports Teams & Events
Agency
Brandenburg

Credits & Description:

Category: Finance
Media: Print
Brand: Islandsbanki
Agency: Brandenburg
Geo: Iceland
Advertising Agency: Brandenburg, Reykjavik, Iceland
Creative Director: Jon Ari Helgason
Art Director: Hogni Valur Hognason
Creatives: Gulli Adalsteinsson, Hrafn Gunnarsson
Copywriter: Bragi Valdimar Skulason
Illustrators: Jon Pall Halldorsson, Unnie Arendrup
Photographer: Marino Thorlacius
Directors: Sam, Gun (Samuel & Gunnar)
Production Company: Skot
Published: June 2018
Synopsis:
Íslandsbanki’s Reykjavík City Marathon is an annual charity event, where people can sign up to run between 3 and 42 K in support of a charity of their own choosing. The fundraising itself is based on a simple pledge system, where others can pledge to donate an amount of their choice in support of their favorite runners or causes.
20 famous Icelandic actors teamed up and wanted to donate their time and raise money for a good cause through the Reykjavík City Marathon. When we were asked to come up with an idea for the campaign we started thinking about what makes people run. Some people run to get in shape, to feel good, look good or to share on social media. But what makes actors run? They run towards adventure, away from bad stepmoms, out of sheer joy and of course away from explosions. You better run — for a good cause!