Media: Print
Category: Automotive
Client: Jaguar
Agency: M&C SAATCHI TEL AVIV
Country: Israel
Chief Creative Officer: Tzur Golan
Copywriter: Uri Marek
Art Director: Alon Avni
Group Account Director: Idit Zemmer
Account manager: Ori Krasner
Synopsis:
Taking print's disadvantage namely the lack of audio, and turning it on it's head by activating readers’ imagination. The ad is based on Jaguar's engine unique "roar". Thus, supporting...