Jet.com: Dress Beef

Credits & Description:

CLIENT: JET
AGENCY: PEREIRA O’DELL/NY
Executive Creative Director: Dave Arnold
Creative Director: Jake Dubs
Creative Director: Suz Keen
Senior Art Director: Perry Morton
Senior Copywriter: David Mattera
Head of Content Production: Tennille Teague
Senior Art Producer: Raquel Duarte
Senior Print Producer: Dana Canneto
Managing Director: Cory Berger
Director of Brand Management: Mona Gonzalez
Brand Director: Erin Shanahan
Brand Manager: Whitney Swain
Director of Strategy: Tom Naughton
Brand Strategy Director: Nina Hensarling
Senior Communications Strategist: Charley Cobbin
PRODUCTION COMPANY: ARTS & SCIENCES
Director: Alex Prager
Line Producer: Jim Czarnecki
DP: Matthew Libatique
EDITORIAL COMPANY: EXILE EDIT
Editor: Nate Gross
Assistant Editor: Stephania Dulowski
Producer: Lauren Pullano
TITLES: ART JAIL
MUSIC: SQUEAK E CLEAN
AUDIO: HEARD CITY
Engineer: Phil Loeb
COLOR: CO 3
Artist: Jamie O’Bradovich
PHOTOGRAPHY: CARTEL & CO
Photographer: Scottie Cameron
Exec Producer: Yoni Ben-Yosef
Producer: Disco Meisch
RETOUCHING: DECOY
MECHANICALS: BARREL HOUSE EAST
Senior Studio Artist: Evan Zelermyer
Published: September 2018
Synopsis:
Jet celebrates heroes in uniquely city environments – watching passersby from a park bench, skating down a busy street as tourists observe from a bus, hosting a dinner party in a small city apartment, and walking home from a late-night out while others rise to start their days. The OOH and digital elements use striking visuals to tell a similar story with products. Each execution features seemingly disparate items paired together, the combination of which reveals the story of the person behind the cart and how city-dwellers shop to fulfill their varied needs.