FIAP 2014 | ||
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Gráfica | Campañas Productos | Finalista |
Fantastic machines and fun puns made up the DDB Brasil campaign for K-Y, Johnson & Johnson personal lubricant. With remarkable images and a fun tone, the campaign talks about a delicate topic in a light and interesting way.
To demonstrate the product’s attributes, the ads make use of a classic metaphor: the human body is a machine. That’s why we see K-Y oiling the gears of the super complex “love machines” – they are actually “screwing” and “nailing” machines. The campaign tagline is impri...