K-y Print Love Machines, Screwing by DDB Sao Paulo

Love Machines, Screwing
The Print Ad titled Love Machines, Screwing was done by DDB Sao Paulo advertising agency for subbrand: K-Y Jelly (brand: K-y) in Brazil. It was released in Jun 2013.

K-y: Love Machines, Screwing

Brand
Media
Released
June 2013
Posted
June 2013
Market
Industry
Executive Creative Director
Executive Creative Director
Photographer

Awards:

FIAP 2014
GráficaCampañas ProductosFinalista

Credits & Description:

Fantastic machines and fun puns made up the DDB Brasil campaign for K-Y, Johnson & Johnson personal lubricant. With remarkable images and a fun tone, the campaign talks about a delicate topic in a light and interesting way.
To demonstrate the product’s attributes, the ads make use of a classic metaphor: the human body is a machine. That’s why we see K-Y oiling the gears of the super complex “love machines” – they are actually “screwing” and “nailing” machines. The campaign tagline is impri...

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