K2 Print The Empire State Building by HSAD

The Empire State Building
The Print Ad titled The Empire State Building was done by HSAD advertising agency for K2 in South Korea. It was released in Jul 2017.

K2: The Empire State Building

Brand
Media
Released
July 2017
Posted
July 2017
Industry
Agency
Copywriter
Creative Director
Art Director
Copywriter

Credits & Description:

HSAds South Korea has release new print work for K2. The concept behind the campaign is a very simple one: wherever climbing enthusiasts look, they see the world around them as a challenge. Where others see The Empire State Building, The Petronas Twin Towers or The Eiffel Tower, climbers see the challenge of scaling a limestone mountain or of ascending natural sandstone peaks or of conquering an icy summit.
Media: Print
Category: Entertainment & leisure
Client: K2/ K2 Climbing ...

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