Katungulu Mwendwa Print The Fall Collection, 2 by Isobar Nairobi

The Fall Collection, 2
The Print Ad titled The Fall Collection, 2 was done by Isobar Nairobi advertising agency for Katungulu Mwendwa in Kenya. It was released in Dec 2017.
Advertising campaign: The Fall Collection

Katungulu Mwendwa: The Fall Collection, 2

Brand
Katungulu Mwendwa
Media
Print
Released
December 2017
Posted
December 2017
Market
Kenya
Industry
Clothing
Agency
Isobar Nairobi
Creative Director
Yash Deb
Art Director
Monique Abok

Credits & Description:

Category: Fashion
Media: Print
Brand: Katungulu Mwendwa
Agency: Isobar
Geo: Kenya
Advertising Agency: Isobar, Nairobi, Kenya
Creative Director: Yash Deb
Art Director: Monique Abok
Published: December 2017
Synopsis:
Katungulu Mwendwa, is a renowned Kenyan born fashion designer, she believes that Kenya as well as other African cities face rapid economic development, which may lead to the death of its traditional cultures. She hopes that by referencing these cultures in contemporized designs while promoting her collections as extensions of these cultures, she may contribute to their continued existence.
With so many different international labels releasing their Fall collections, Katungulu Mwendwa needed a campaign that strengthens customer loyalty by stage setting the brand in a fascinating new way. She needed to be relevant and create a buzz especially for the contemporary African millennial woman.
We took the name ‘Fall Collection’ literally and created visual communication where we shot models falling and captured them mid-air.