Kentucky Fried Chicken (KFC) Print Bone by Ogilvy & Mather Duesseldorf

Bone
The Print Ad titled Bone was done by Ogilvy & Mather Duesseldorf advertising agency for Kentucky Fried Chicken (KFC) in Germany. It was released in Apr 2017.
Advertising campaign for Kentucky Fried Chicken (KFC)

Kentucky Fried Chicken (KFC): Bone

Brand
Kentucky Fried Chicken (KFC)
Media
Print
Released
April 2017
Posted
April 2017
Market
Germany
Industry
Fast food
Agency
Ogilvy & Mather Duesseldorf
Photographer
Jost Hiller
Creative Director
Serdar Kantekin
Senior Copywriter
Daniel Ridderskamp
Junior Art Director
Charles Dennewald
Senior Art Director
Yves Harmgart

Credits & Description:

Category: Food
Media: Print
Brand: KFC
Agency: Ogilvy
Geo: Germany
Advertising Agency: Ogilvy & Mather Düsseldorf GmbH, Germany
Chief Creative Officer EMEA: Stephan Vogel
Executive Creative Officer: Lukasz Brzozowski
Creative Director: Serdar Kantekin
Senior Art Director: Yves Harmgart
Senior Copywriter: Daniel Ridderskamp
Junior Art Director: Charles Dennewald
Retoucher: Radovan Valjak
Account Director: Christina Holland
Senior Planner: Benjamin Pleissner
Producer: Natalia Juric
Senior Project Manager: Jutta vom Endt
Photographer: Jost Hiller
Published: April 2017
Description: KFC chicken are 100% real, natural and fresh. And since it’s real chicken, every piece is unique. Looks unique. Feels unique. You won’t find one piece looking exactly like the other.
How to illustrate exactly that? Let’s compare them directly to the main competitor. The chicken nuggets: Bone, Bell, Boot, Ball.
Processed chicken. Pressed into 4 identical shapes. Always the same. Can this be real chicken? Next to them the KFC Crispys naturally stand out – in shape as well as taste.