Media: Print
Category: Drinks, non-alcoholic
Client: Coca-Cola Oceania
Brand: Keri Fruit Blast
Agency: Ogilvy & Mather New Zealand
Country: New Zealand
Executive Creative Director: Regan Grafton
Senior Creative: Gaelyn Churchill
Senior Creative: Peter Wujkowski
Account Director: Pink Kitsawat
Photographer: Luke Harvey
Retoucher: Dan Spataru
Account manager: Tessa Cranfield
Synopsis:
One gulp of the intense, big fruit flavour is all it takes to bring alive even the staunchest of characters. To convey this truth Coca-Cola teamed up with Ogilvy & Mather to unashamedly show it visually demonstrating the enlivening effect of the product in a bold and distinctive way.