Kia: Slow Dogs - Sonic

Credits & Description:

Client: Kia Motors
Advertising Agency: Innocean, Berlin, Germany
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Executive Creative Director: Bruno Oppido
Creative: Frederico Livi
Creative: Apaar Singhal
Associate CD / Art Director: José Filipe Gomes
Associate CD / Copywriter: Pedro Lourenco
Business Director: Alessia Bellini
Photographer: Andrey Ershov
Photographer: Sarah Waldo
Photographer: Zé Anderson
Art Buyer: Martina Teuchnerova
Published: May 2020
Country: Germany
Synopsis:
When you're driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.