Kit-kat Print Kit-kat by J. Walter Thompson Casablanca
Kit-kat: Kit-kat
Awards:
| Clio Awards 2018 | ||
|---|---|---|
| Print & Out of Home Technique | Product/Service: Art Direction | Bronze |
| Lions Communication 2018 | ||
| Outdoor Lions | Posters > Food & Drink | Bronze Lion Campaign |
| Lions Craft 2018 | ||
| Industry Craft Lions | Art Direction > Print & Publishing | Silver Lion Campaign |
Credits & Description:
Agency: J. Walter Thompson Casablanca
MD: Hazem Kaddour
CD: Mohamed Oudaha
ACD: Amine Radi Benjelloun
Copywriter: Ayoub Boukdir
Photographers: Marc Paeps & Thomas Francois – of Alimentation Générale
J. WALTER THOMPSON Casablanca, Morocco Entrant Company
J. WALTER THOMPSON Casablanca, Morocco Idea Creation
J. WALTER THOMPSON Casablanca, Morocco Production
J. WALTER THOMPSON Casablanca, Morocco PR
J. WALTER THOMPSON Casablanca, Morocco Media Placement
Ramsey Naja J.Walter Thompson Casablanca Chief Creative Officer
Chafic Haddad J.Walter Thompson Casablanca Chief Creative Operations Officer
Hazem Kaddour J.Walter Thompson Casablanca Strategic Planner
Mohamed Oudaha J.Walter Thompson Casablanca Creative Director
Amine Radi Benjelloun J.Walter Thompson Casablanca Associate Creative Director
Ayoub Boukdir J.Walter Thompson Casablanca Copywriter
Marc Paeps Alimentation Générale Photographer
Thomas François Alimentation Générale Photographer
Chiraz Ben Saïd Dardouri Mindshare Tunisia Director – Client Leadership
Selim Bdioui Mindshare Tunisie Manager – Exchange
Monia Maaref Nestlé Tunisie Distribution Business Development & Marketing Services Manager
Published: May 2018
Synopsis:
Today's world is fast. How we live, how we work, how we play and consume time is fast, and it is busy.
But thanks to KitKat no matter how fast the world around us might be, we can always make time to stop, and take a break every now and again.
The campaign captures an individual’s moment, managing to take a break even within the speeding timeline of everyday occurrences.
Different situations, varied walks of life, a diverse pool of people within the deceptively simple executions, mean the audience connects with both the individual, the story and the moment.