Land Rover Print Land Rover by M&C Saatchi Tel-Aviv

Land Rover
The Print Ad titled Land Rover was done by M&C Saatchi Tel-Aviv advertising agency for Land Rover in Israel. It was released in Aug 2018.
Advertising campaign for Land Rover

Land Rover: Land Rover

Brand
Land Rover
Media
Print
Released
August 2018
Posted
March 2020
Market
Israel
Industry
SUV & Four Wheel Drive
Agency
M&C Saatchi Tel-Aviv

Credits & Description:

Media: Press
Category: Automotive
Client: JLR ISRAEL
Agency: M&C SAATCHI TEL AVIV
Country: Israel
Group Content Director: Idit Zemmer
Executive Creative Director: Tzur Golan
Art Director: Alon Avni
Copywriter: Uri Marek
Account Director: Rotem Pockard
Synopsis:
We're living in the age of screens, the majority of us are addicts in one way or another. The ability to disconnect is the ability to connect to the world around us. Land Rover Israel decided to take on the job and act. Instead of communicating the car's technological abilities they chose to communicate the car's ability to connect members of the family to one another. Instead of staying at home on "Screen Mode" move to Family Mode (a take-off on the well-known Airplane Mode go with the whole family into the car, and out of the disconnected world.