LEGO Print Build for Real, 5 by Lego Digital Marketing

Build for Real, 5
The Print Ad titled Build for Real, 5 was done by Lego Digital Marketing advertising agency for LEGO in United Kingdom. It was released in Jan 2018.

LEGO: Build for Real, 5

Brand
Media
Released
January 2018
Posted
May 2020
Market
Industry

Awards:

Caples Awards 2019
Digital B to C-Silver

Credits & Description:

Agency: The LEGO Agency
Client: LEGO Marketing
Product: LEGO Technic
Title: Build for Real
Media: Social Media
Country: Global
Date Of Campaign: 01/06/2018
Background:
LEGO Technic is the advanced LEGO building system that allows older kids and adults to build complex models full of working mechanical features and functions. At the start of 2018, LEGO Technic faced a growing challenge: awareness levels for the brand and its offering were fa...

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