Caples Awards 2019 | ||
---|---|---|
Digital B to C | - | Silver |
Agency: The LEGO Agency
Client: LEGO Marketing
Product: LEGO Technic
Title: Build for Real
Media: Social Media
Country: Global
Date Of Campaign: 01/06/2018
Background:
LEGO Technic is the advanced LEGO building system that allows older kids and adults to build complex models full of working mechanical features and functions. At the start of 2018, LEGO Technic faced a growing challenge: awareness levels for the brand and its offering were fa...