LEGO: LEGO

Credits & Description:

Media: Print
Category: Entertainment & leisure
Client: DKSH THAILAND
Agency: Ogilvy & Mather Thailand
Country: Thailand
Executive Creative Director: Nopadol Srikieatikajohn
Executive Creative Director: Wisit Lumsiricharoenchoke
Art Director: Nopadol Srikieatikajohn
Art Director: Wisit Lumsiricharoenchoke
Art Director: Gumpon Laksanajinda
Art Director: Taewit Jariyanukulpan
Art Director: asawin tejasakulsin
Art Director: Tanaphat Sittichaivijit
Copywriter: Denchai Kheereerak
Copywriter: Kris Spindler
Synopsis:
Ogilvy & Mather Thailand has released this new print campaign for Lego.
Entry Summary
LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential, empowering them to shape their future. The brand believes in pioneering new ways of play beyond the products so that children can explore the endless possibilities of their limitless imagination.
To communicate LEGO’s 2018 global master brand, “Building Bigger Thinking”, we created this ad to illustrate the points of view of children with limitless imagination, those who can see beyond the everyday and transform their environment into spectacular fun. We utilize the visual of mundane objects in their household where LEGO plays a key role as a tool that can expand their imagination. LEGO encourages them to develop new ways of thinking about themselves and the world, and help them transform the ordinary into the extraordinary.