Levi`s Print Care Tag For Our Planet by BBDO West

Care Tag For Our Planet
The Print Ad titled Care Tag For Our Planet was done by BBDO West advertising agency for subbrand: Levi Strauss Jeans (brand: Levi`s) in United States. It was released in Oct 2009.

Levi`s: Care Tag For Our Planet

Media
Released
October 2009
Posted
October 2009
Agency
Art Director
Executive Creative Director
Art Director
Executive Creative Director
Creative Director
Copywriter

Credits & Description:

Levi Strauss and Goodwill announced a partnership that aims to put billions of pounds of unwanted clothing to good use. BBDO West, San Francisco, the pro bono agency for Goodwill San Francisco, conceived the idea to turn Levi’s clothing care tags into a communications medium. Come January, the Levi’s brand will become the first major retailer to include a message to donate unwanted clothing on the product care tags affixed to its jeanswear.
Advertising Agency: BBDO West, San Francisco

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