Levissima: The Wild Purity Button

Credits & Description:

Media: Online

Geo: Italy

Category: Non-alcoholic drinks

Agency: Lowe

Brand: Levissima

Get into the wild nature. Whenever you want.



URL: http://www.levissima.it/thewildpuritybutton/eng



Levissima is a mineral water springing from a glacier in northen Italy. It brings along the purity of its origin, sharing it with its consumers. While launching the new corporate website, we wanted the users to experience the main quality of the product, putting them in touch with the force of purity. The Wild Purity Button has been conceived to bring the power of wild nature in your everyday life, even when you’re in front of your computer. With this simple tool, you can plunge yourself into beautiful landscapes, regenerating yourself while checking Facebook or reading the news. What the Button actually does is changing the background image of the website you’re on with views of wild nature. You can choose the background image you prefer by clicking the provided button on the footer. On the same bar, you’ll find the button to cancel the “Wild Purity effect”. The tool works on every website that has a background image, except the ones that don’t allow any action on the source code. Add the Wild Purity Button to your bookmark toolbar and experience the force of purity.



Advertising Agency: Lowe and Partners, Rome, Italy

Creative Director: Laura Sordi

Art Director: Matteo Milaneschi

Copywriters: Marta Policastri, Andrea Fogar

Digital Strategist: Valerio Rufo

Project Manager: Francesco Pandolfi

Developer: Mattia Paiano

Published: July 2102