Lexus Print Eyes will follow, 2 by Saatchi & Saatchi Singapore

Eyes will follow, 2
The Print Ad titled Eyes will follow, 2 was done by Saatchi & Saatchi Singapore advertising agency for subbrand: Lexus Is (brand: Lexus) in Singapore. It was released in Oct 2016.
Advertising campaign for Lexus

Lexus: Eyes will follow, 2

Brand
Lexus Is  (Lexus)
Media
Print
Released
October 2016
Posted
October 2016
Market
Singapore
Industry
Cars
Agency
Saatchi & Saatchi Singapore
Designer
Ivan Yeo
Executive Creative Director
Dominic Stallard
Art Director
Dominic Stallard
Copywriter
Ruchir Sachdev
Art Director
Eric Yeo
Copywriter
Arvid Lithander
Art Director
Chris Soh
Copywriter
Jennie Morris
Art Director
Dana Lim
Illustrator
Tobii

Awards:

D&AD 2017
Crafts for AdvertisingIllustration for AdvertisingWood Pencil

Credits & Description:

Agency: Saatchi & Saatchi
Client: Lexus
Illustrator: Tobii / Objective Experience
Art Director: Eric Yeo
Art Director: Dominic Stallard
Art Director: Chris Soh
Art Director: Dana Lim
Designer: Ivan Yeo
Copywriter: Arvid Lithander
Copywriter: Ruchir Sachdev
Copywriter: Jennie Morris
Executive Creative Director: Dominic Stallard
Senior Account Director: Elliot Rudge
Group Creative Director: Eric Yeo
Account Executive: Guay Qianhui
Ceo / Technical Director: James Breeze
Manager Brand Marketing (Client): Madeleine Chan
Client Services Director: Sidhaesh Subrah
Technical Production: Objective Experience
Production Company: Think Tank
Description:
Looking at the Lexus IS for the first time, it is highly distinctive as compared to its German counterparts. We wanted to prove this.
Eye-tracking wasn’t designed to be consumer-facing, but we found that the data it produced, although brutally honest, could be surprisingly beautiful at the same time. We were really excited by the idea of using the technology to show people how they subconsciously saw the Lexus IS for the first time, instead of preaching to them about all the car’s features.