Lexus Print Forest by Ogilvy & Mather Buenos Aires, P4 Ogilvy Panama

Forest
The Print Ad titled Forest was done by Ogilvy & Mather Buenos Aires, P4 Ogilvy Panama advertising agencies for subbrand: Lexus Rx (brand: Lexus) in Argentina. It was released in May 2017.
Advertising campaign: EcoRich

Lexus: Forest

Brand
Lexus Rx  (Lexus)
Media
Print
Released
May 2017
Posted
May 2017
Market
Argentina
Industry
Cars
Agency
P4 Ogilvy Panama
Chief Creative Officer
Pinky Mon
Executive Creative Director
Chacho Cabrera
Agency
Ogilvy & Mather Buenos Aires
Executive Creative Director
Maximiliano Maddalena
Copywriter
Marcela Pacheco
Creative Director
Alejandro Blanc
Art Director
Alan Wesley
Production Agency
Struka

Credits & Description:

Industry: Automotive
Media: Print
Advertised brand: Lexus
Advert title: EcoRich
Translation of headline to English: For those with environmental awareness and 72.000 dollars.
Advertising Agency: P4 Ogilvy & Mather Panamá / Ogilvy & Mather Argentina
CCO: Pinky Mon
Executive Creative Directors: Chacho Cabrera, Maximiliano Maddalena
Creative Director: Alejandro Blanc
Art Director: Alan Wesley
Copywriter: Marcela Pacheco
Head of Art: Diego Grandi
Account Team: Liseth Fong, Kathia Atencio
Photographer: Los Vocalino
Executive Producer: Monti
CGI: Pablo Romanos
Production House: Struka