In Portugal, Libidium Fast is not the most well-known erectile dysfunction drug on the market. That is why Y&R Lisbon decided to make a campaign that would create brand awareness in Portuguese women's magazines. The idea is simple: imagine that suddenly, your 30-year-old husband is back.
Media: Print
Category: Pharmaceutical & medical
Client: Bliss Natura/ Libidium
Agency: Y&R Lisbon
Country: Portugal
Executive Creative Director: judite mota
Executive Creative Director: Pedro Ferreira
Art Director / Copywriter: pedro magalhães
Retoucher: Melanie Romão