Cresta Awards 2020 | ||
---|---|---|
Social | Influencer Campaigns | Silver |
Integrated | Integrated | Bronze |
The ‘wish We’d Thought Of That’ Award | THE ‘Wish we’d thought of that’ AWARD | Bronze |
Title of Entry: Lidl Micromarket
Brand: Lidl Sweden
Product/Service: retail
Client: Lidl Sweden
Entrant Company: Volt Stockholm
Creative Agency: Volt Stockholm
Date of Release: 2019-11-01
Chief Creative Officer: Henrik Stampe
Notes: Background
After 15 years, Lidl has become a highly successful player in Sweden. However, there are still those who question their promise of high quality to low price – as well as their own brands who a...