Cresta Awards 2020 | ||
---|---|---|
The Media Magic Award | THE MEDIA MAGIC AWARD | Gold |
Caples Awards 2020 | ||
Ambient/Guerilla/Outdoor | - | Gold |
Traditional media | - | Silver |
New York Festivals Awards 2020 | ||
Outdoor | Best Use | Finalist |
Outdoor | Products & Services | Finalist |
Agency: BBDO Belgium
Client: Lidl Belgium
Product: Fresh products
Title: vote for meAL
Media: Guerilla
Country: Belgium
Date Of Campaign: May 2019
Background: In May 2019, the supermarket Lidl launched a national campaign in Belgium. Their new slogan was “Make a good impression with our fresh products”. Meanwhile Belgium was covered by election posters at the time, because of the upcoming national elections. Politicians’ faces were every-where, trying to...