Ana Print Mallards Theme by BBDO Lisbon

Mallards Theme
The Print Ad titled Mallards Theme was done by BBDO Lisbon advertising agency for subbrand: Lisbon Airport (brand: Ana) in Portugal. It was released in Sep 2013.
Advertising campaign for Ana

Ana: Mallards Theme

Brand
Lisbon Airport  (Ana)
Media
Print
Released
September 2013
Posted
September 2013
Market
Portugal
Industry
Airports
Agency
BBDO Lisbon
Art Director
Rita Ferreira
Copywriter
Victor Afonso
Copywriter
Felippe Motta

Awards:

Epica Awards 2013
PressTransport & TourismSILVER

Credits & Description:

Media: Print
Category: Transport & Tourism
Client: ANA - Lisbon Airport, Lisbon Airtport
Agency (& City): BBDO Portugal, Lisbon
Creative Director(s): Rui Silva; Marco Pacheco
Copywriter: Felippe Motta
Art Director: Rita Ferreira
Managing Director: Ana Rita de Almeida
Account(s): Rita Bastos; Rita Garrido
Short explanation
To promote the remodeling of the Lisbon International Airport, we use an important data as insight: 91% of visitors who pass through the city settle back. We did an association between the migratory birds, who come back year after year to the city with the visitors who come flying too.
Description
The Lisbon International Airport was fully remodeled. With the concept “Flyers Choose Lisbon”, we developed this campaign to tell the plane routers and the passengers this fact.
Published: September 2013