Caples Awards 2019 | ||
---|---|---|
Innovation | - | Finalist |
Branded Content | - | Finalist |
Agency: Proximity Madrid
Client: LOTERIAS Y APUESTAS DEL ESTADO
Product: JOKER LOTTERY
Title: JOKER FESTIVAL
Media: EVENT
Country: SPAIN
Date Of Campaign: 13th Tuesday, November
Background:
The average Joker Lottery player is 35 years old, and they’re getting older. We needed to find something of interest to young people to attract a younger audience, and there’s nothing that young people like more than music! A total of 78% of young Spania...