Lumine Co. Print 12 to the fifth power cake, 5 by Dentsu Inc. Tokyo

12 to the fifth power cake, 5
The Print Ad titled 12 to the fifth power cake, 5 was done by Dentsu Inc. Tokyo advertising agency for Lumine Co. in Japan. It was released in Dec 2019.

Lumine Co.: 12 to the fifth power cake, 5

December 2019
October 2020
Creative Director
Art Director
Art Director
Production Agency


Cresta Awards 2020
CraftCraft Campaign (any media)Silver
Creative TechnologyCreative use of DataBronze
Print DesignArt Direction (any category)Shortlist
The ‘wish We’d Thought Of That’ AwardTHE ‘Wish we’d thought of that’ AWARDShortlist
The Media Magic AwardTHE MEDIA MAGIC AWARDShortlist

Credits & Description:

Title of Entry: 12 to the fifth power cake
Product/Service: LUMINE
Client: LUMINE
Entrant Company: Dentsu Inc.
Creative Agency: Dentsu Inc.
Craft Leader(s): Mio Tsuchiya, Yusuke Koyanagi, Natsuki Tomoda
Creative Director: Shunsuke Kaga
Art Director: Yusuke Koyanagi
Art Director: Natsuki Tomoda
Copywriter: Kunihiko Mishima
Copywriter: Risako Kawashima
Account Manager: Kensuke Matsumoto

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