Category: Public Interest, NGO
Advertising Agency: SEK, Helsinki, Finland
Copywriters: Ville Verkkapuro, Ritva Isteri
Illustrator: Agnieszka Wajda-Hanninen
Additional Credits: Laura Mertano, Heidi Penttinen, Tiina Hosiokoski
Published: March 2018
This campaign comes from freezing Finland to warm up the important discussion topic of gender equality in advertising business. The campaign is created by Helsinki-based creative agency SEK for the International Women’s Day.
INTRODUCING MAD WOMEN – HATS OFF TO THE STRONG WOMEN OF ADVERTISING
SEK (Part of Grey) will host an Open Mic event at their bar, Why join the navy when you can be a pirate, on International Women’s Day (8th March). All advertising, marketing and communications professionals and people interested in gender equality in the business are encouraged to come and discuss about the important topic. The event has already aroused vast interest. We are expecting a full house with good conversation on Thursday!
In addition, SEK will honor strong women in the advertising business by publishing the Mad Women poster series. The poster series portrays some of the most influential women of the Finnish advertising world – Tarja Kaskela, Mirka Parkkinen and Helena Hällfors – in powerful visual design inspired by the awarded tv-series Mad Men. The posters are displayed on the windows of Why join the navy when you can be a pirate bar (Eerikinkatu 5) on 5–11th March.
Mother of Finnair.
Recent MAD WOMEN Open Mic Event Print, Magazine & Newspaper works