Media: Print
Category: Food
Client: Lightsweet / Margo
Agency: Bangboo
Country: Brazil
Creative Director: Fernando Pace
Art Director: Lucas Fujarra
Copywriter: Filipe Oliveira
Illustrator: Lucas Fujarra
Planner: Lucas Santos
Synopsis:
The product is a sweetener with zero calories, that provides good taste with no fear of cheating the diet. So, to associate this specific fear with the date (Friday the 13th), we use some horror clas...